# Revenue Agent

> Revenue Agent (product name: "Rev") is an AI revenue analyst for consumer-brand (CPG) and Shopify stores. It reads a brand's store and stack data, quantifies untapped revenue across nine levers in dollars, ranks the highest-value actions, and executes approved changes in one click (reversible anytime). Every number shows its calculation and reconciles to the brand's published revenue within 0.1%. Built by Starforest.

## What it does

Revenue Agent connects to a brand's commerce data and finds revenue that is currently being left on the table. It works in four steps:

- **Read** — Rev connects to your store and stack (Shopify, Salesforce Commerce Cloud, and more, via API/MCP) and reads pricing, baskets, retention, inventory, discounts, and more. No rip-and-replace.
- **Quantify** — It sizes the opportunity on each of nine levers, in dollars, and shows the full calculation. Every input is pulled from your store ledger; change any assumption and the math updates.
- **Prioritize** — It ranks the actions by what they are worth so you know what to run first.
- **Act** — Rev makes the approved change in one click and can revert it anytime.

## The nine revenue levers

1. Pricing — margin improvements across SKUs.
2. Bundles — building bundles that lift average order value (AOV).
3. Shipping thresholds — tuning the free-shipping minimum against AOV.
4. Promotions — reallocating promo spend toward positive-return promos.
5. Retention — surfacing lapsing customer segments worth recovering.
6. Inventory — freeing cash tied up in slow-moving stock.
7. Discounts — tightening discount rules that give away margin.
8. Checkout — fixing drop-off points in the checkout flow.
9. AI search visibility — making the brand visible in AI-generated answers (GEO) for its category.

## Who it is for

Consumer brands and CPG operators running on Shopify (and similar stacks) who have more data and more apps than they can act on. A free light version is available on the Shopify App Store for stores under $1M in annual revenue; larger brands book a demo.

## How it is different

Analytics and testing dashboards stop at the insight — they tell you what happened and leave you to decide what it means, design the test, and make the change yourself. Rev tells you what an opportunity is worth in dollars, ranks it, makes the change you approve, and refreshes every week. It is a revenue analyst that does the work, not another dashboard.

## Proof and trust

- Every recommendation reconciles to the brand's published revenue within 0.1%. Over a sample four-week period, predicted weekly lift landed within 0.1% of the lift recorded in the store ledger.
- Average of $127K+ in revenue surfaced per brand.
- SOC 2 Type II certified. Full audit logging and access controls. Your data stays under your control.
- Trust center: https://trust.thestarforest.com

## Company

- Product: Revenue Agent (also referred to as "Rev")
- Company: Starforest
- Category: Revenue optimization / analytics for CPG and Shopify brands
- Founding team: 15 years across P&G, Coty, and Google, running eCommerce for consumer brands.
- Website: https://www.revenueagent.app/

## Key pages

- Home: https://www.revenueagent.app/
- Blog: https://www.revenueagent.app/blog
- Newsletter: https://www.revenueagent.app/newsletter
- Book a demo: linked from the homepage
- Shopify App Store (free light version): linked from the homepage
- Privacy Policy: https://www.revenueagent.app/privacy-policy
- Terms of Service: https://www.revenueagent.app/terms-of-service
- Trust center: https://trust.thestarforest.com

## Contact

- General: support@thestarforest.com
- LinkedIn: linked from the homepage