An eCommerce newsletter by Apoorva Modi
The behavioral economics of how people actually buy online. One email a week.
One email a week. Unsubscribe anytime.
What you'll get
The studies, the data, and the math behind how customers decide, applied to real ecommerce. The deeper dive of what I share on social media.
The psychology behind pricing, promotions, and conversion, explained simply.
Practical research and how to actually use it on your store.
About five minutes to read. Once a week.
Who writes it
I'm Apoorva Modi. I've spent my career in e-commerce and advertising, at P&G, Coty, and Google. My postgraduate was on how price and culture shape what people are willing to pay. Now I'm building Revenue Agent and writing about what I find along the way.
