Blog

Jul 14, 2026

Your customers are asking ChatGPT about your category. You're not in the answer.

Jul 14, 2026

Your customers are asking ChatGPT about your category. You're not in the answer.

Jul 14, 2026

Your customers are asking ChatGPT about your category. You're not in the answer.

Jul 9, 2026

Everyone celebrates the sale. Nobody mourns the churn.

Jul 9, 2026

Everyone celebrates the sale. Nobody mourns the churn.

Jul 9, 2026

Everyone celebrates the sale. Nobody mourns the churn.

Jun 25, 2026

Don't copy everything Amazon does! Especially not Prime Day.

Jun 25, 2026

Don't copy everything Amazon does! Especially not Prime Day.

Jun 25, 2026

Don't copy everything Amazon does! Especially not Prime Day.

Jun 23, 2026

What we can learn from Taylor Swift and Novak Djokovic

Jun 23, 2026

What we can learn from Taylor Swift and Novak Djokovic

Jun 23, 2026

What we can learn from Taylor Swift and Novak Djokovic

Jun 18, 2026

Why most people love all-inclusive deals (and what that means for eCommerce)

Jun 18, 2026

Why most people love all-inclusive deals (and what that means for eCommerce)

Jun 18, 2026

Why most people love all-inclusive deals (and what that means for eCommerce)

Jun 16, 2026

Does Price Change Perception of Quality?

Jun 16, 2026

Does Price Change Perception of Quality?

Jun 16, 2026

Does Price Change Perception of Quality?
Image of Clark Hull, Wikimedia

Jun 11, 2026

Of rats, mazes and free shipping thresholds
Image of Clark Hull, Wikimedia

Jun 11, 2026

Of rats, mazes and free shipping thresholds
Image of Clark Hull, Wikimedia

Jun 11, 2026

Of rats, mazes and free shipping thresholds

Jun 9, 2026

The metrics everyone tracks vs. the ones that matter

Jun 9, 2026

The metrics everyone tracks vs. the ones that matter

Jun 9, 2026

The metrics everyone tracks vs. the ones that matter

Jun 4, 2026

Your pricing is "gut feel" and you know it

Jun 4, 2026

Your pricing is "gut feel" and you know it

Jun 4, 2026

Your pricing is "gut feel" and you know it

May 28, 2026

Stop optimizing your ad spend

May 28, 2026

Stop optimizing your ad spend

May 28, 2026

Stop optimizing your ad spend

May 21, 2026

The Pricing Test Most DTC Brands Should Run First

May 21, 2026

The Pricing Test Most DTC Brands Should Run First

May 21, 2026

The Pricing Test Most DTC Brands Should Run First

May 19, 2026

How to Find Your Best Bundle Opportunities Using Data You Already Have

May 19, 2026

How to Find Your Best Bundle Opportunities Using Data You Already Have

May 19, 2026

How to Find Your Best Bundle Opportunities Using Data You Already Have
Don't spend money convincing people what they were going to do anyway

May 14, 2026

A Framework for Thinking About Promo Timing (That Isn't Just 'Run BFCM')
Don't spend money convincing people what they were going to do anyway

May 14, 2026

A Framework for Thinking About Promo Timing (That Isn't Just 'Run BFCM')
Don't spend money convincing people what they were going to do anyway

May 14, 2026

A Framework for Thinking About Promo Timing (That Isn't Just 'Run BFCM')

May 7, 2026

The 15 Minute Revenue Audit: 3 Things You Can Check

May 7, 2026

The 15 Minute Revenue Audit: 3 Things You Can Check

May 7, 2026

The 15 Minute Revenue Audit: 3 Things You Can Check

May 5, 2026

The $40K/Month Shipping Mistake We Keep Seeing

May 5, 2026

The $40K/Month Shipping Mistake We Keep Seeing

May 5, 2026

The $40K/Month Shipping Mistake We Keep Seeing

Apr 30, 2026

What Running eCom at P&G Taught Me That 6 Years at Google Couldn't

Apr 30, 2026

What Running eCom at P&G Taught Me That 6 Years at Google Couldn't

Apr 30, 2026

What Running eCom at P&G Taught Me That 6 Years at Google Couldn't

Apr 28, 2026

I Had 15 Things I Wanted to Test at P&G. I Tested Two.

Apr 28, 2026

I Had 15 Things I Wanted to Test at P&G. I Tested Two.

Apr 28, 2026

I Had 15 Things I Wanted to Test at P&G. I Tested Two.

Apr 23, 2026

Your Welcome Discount Is Probably Too Generous (Here's How to Check)

Apr 23, 2026

Your Welcome Discount Is Probably Too Generous (Here's How to Check)

Apr 23, 2026

Your Welcome Discount Is Probably Too Generous (Here's How to Check)

Apr 21, 2026

The 1% Rule That Most eCom Brands Have Never Heard Of

Apr 21, 2026

The 1% Rule That Most eCom Brands Have Never Heard Of

Apr 21, 2026

The 1% Rule That Most eCom Brands Have Never Heard Of

Apr 15, 2026

58% of Your Shoppers Are Begging You to Sell Them More

Apr 15, 2026

58% of Your Shoppers Are Begging You to Sell Them More

Apr 15, 2026

58% of Your Shoppers Are Begging You to Sell Them More